Globe launches 4G mobile technology in the Philippines

Globe 4G advertisement along Commonwealth Avenue

Globe Telecom Inc. recently began to release their lanterns along Commonwealth Avenue and the commercial rollout of its fourth generation (4G) mobile technology in a move to provide high-speed broadband access to its subscribers.

This rollout, the first phase of which utilizes the global standard HSPA+ or Evolved High-Speed Packet Access, will complement Globe Telecom’s existing 4G WiMAX (Worldwide Interoperability for Microwave Access) network. The rollout of Globe 4G mobile network will provide its subscribers high speed broadband access with the added convenience of full mobility.

Globe 4G mobile technology has been deployed covering sites across Metro Manila, which includes Marikina, Quezon City, Makati, Pasay, Las Pinas, Taguig and the City of Manila. By end-2011, Globe expects to increase its 4G presence dramatically with continued expansion planned into 2012.

“Globe is again pioneering innovation in the Philippines. With the uptake in broadband both on mobile and through other devices, customers want faster broadband in more places. Globe is continuously looking for ways to improve our network infrastructure to meet the demand for quality services. In 2009, we were the first carrier to launch 4G through our WiMax network. Today, we extend our leadership by taking 4G mobile. With our high speed broadband rollout, Globe will continue to lead in customer experience by giving our subscribers better, faster, and more reliable broadband connections on their phone, laptop, PC or tablet.”-Ernest Cu, President and CEO of Globe Telecom

This may be the tactical move of Globe against ita competitor, SMART Telecom, when SMART gave a hint when they release their 4G APN for devices, the IAM4G.