30 days of change for Yahoo!'s logo : Preparation for the new one.

As what you have noticed, on every day you check your Yahoo! Mail, Yahoo!'s homepage and other Yahoo!'s product, the logo is changing. So what's the reason behind this gimmick?

One of the most popular technology company, Yahoo is unveiling its new design after about two decades. For about 30 days, we are expecting a different variation and design of Yahoo logo.

According to Kathy Savitt, Chief Marketing Officer:

The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo.

We also want to preserve the character that is unique to Yahoo! — fun, vibrant, and welcoming — so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.