"Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.", that are the description posted on their About Page.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. Now one the most popular networking site, on third spot!
According to the report of Experian, the marketing service, released its 2012 Digital Marketer: Benchmark and Trend Report, Pinterest is now the third most popular social network on the web, after Facebook and Twitter! Pinterest beats other social networking sites such as Google Plus, Tumblr, LinkedIn.
This are the reports according to Social Times:
The image bookmarking site has grown exponentially since the site launched in March 2010. There were 21.5 million total visits to the site during the week ending January 28, 2012, which is nearly 30 times the number of total visits that Pinterest had received six months earlier. From January 2012 to February 2012, traffic went up 50 percent.The crowd is 60 percent female (which is a different number than we’ve reported previously) and 55 percent of them are between the ages of 25 and 44. California and Texas provide the most traffic, but Pinterest has more visitors from the Midwest, Northwest, and Southeast than sites like Facebook and YouTube.Home decor, fashion, and food are all popular categories on the site, but “hobbies and crafts” in particular is the category to watch. Pinterest users outnumbered visitors to other “hobbies and crafts” sites in 19 states. The Baby Boom and Boomerang generations were most likely to spend time in this category, with Pinterest capturing 10 percent of this audience.Experian’s analysts say that social media communities are becoming less about friendships and more about common interests: a new facet of the overall movement toward social personalization. Pinterest hits both targets with a Facebook integration as well as an open community where users can explore and share images with people outside their networks.
Because of what it is giving to users, a new experience of sharing your interests by just pinning, Pinterest gains a lot of competitors in terms of its Pinning features and design (not to mention those sites), It will surely easy to start then get addicted pinning and repinnning those photos.